Does the prospect of your industry becoming a commodity keep you awake at night? It does me. More often than not, industries are being disrupted by major earth-shaking technologies leading traditional services down the path of commoditization. How do you know if you are affected? This question is something organizational leaders often think about but rarely answer. The external impacts of these game changers are out of your control, but what you can control is the internal operations of your organization. What you do internally may make the difference between commoditization and true external differentiation. Focus on what you can control internally in order to stay in the game.
